Which core function of a business is the most important?

This question causes a hot debate in the world of business. 

My answer is simple; they are all the most important. If one of these functions in a business is weak, it could significantly damage success and ultimately without one of the functions the business wouldn’t remain for long. 

Each department is fundamental for a successful business. The operations team create the product, the sales/marketing team generate publicity and sell the product, finance ensure the business stays profitable and human resources ensure the employees are motivated. Well that’s the theoretical view of a business at a basic level. In practice, a business exhibiting all of these functions perfectly is very rare, and would be a recipe for mighty success.  

Ensuring all departments of the business work in tandem should be the main focus.

Many businesses around the world seek this focus, and inevitably have become global brands. 

Any comments on what view you pose would be much welcomed.



3 responses to “Which core function of a business is the most important?

  1. Sexy David, very sexy. But I would argue that it depends on how established the company is and/or what type of business you are referring to. McDonalds and other established products don’t necessarily need as much marketing as a new product and so their marketing department doesn’t need to be as strong.

    [Also, as I’m sure you know, it goes without saying that a manufacturing business would not need as strong a marketing department 😉 ]

      • Good point Lewis but I would argue that in the case of McDonald’s, it was their original marketing function back when they were established that enabled them to be as successful and well known as they are know so it would be naive to say they don’t need a strong marketing team. In current times it is even more crucial to have a good marketing function as there are vast competition in the fast food market and not to forget the critical impact the social aspect has on them due to people becoming more health conscious. I understand the point you are making as its simply denchnificent but I believe you need to have a trade off between the core functions. Looking at your long term objectives you need to allocate resources to functions that are more essential in achieving those goals.

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